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New men’s website from AOL goes live today
March 29, 2012
By: TOM BRANNA
Editor
AOL and BermanBraun have launched Mandatory.com, an online destination for men, which marks AOL’s entry into the male consumer lifestyle space. The site is sponsored by P&G powerhouse grooming brand Gillette. According to AOL, the sitewill distill the best of everything of interest to men into four categories—Play, Know, Women and Awesome. “Gillette is honored and excited to be a part of this amazing new destination,” said Damon Jones, external relations director, global grooming ...
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